Replika updated its Terms of Service and Privacy Policy on 28 October 2026. The new text adds age checks that can use a selfie or ID, sets chat retention at 24 months for text and 12 months for media, names Meta, Google and AppsFlyer as ad partners and describes Classic and Replika 2.0.
In-depth reviewConditional21 min read · Last updated Oct 31, 2026
Replika Review 2026: App Store Prices, Privacy and Age Checks
How Replika's memory, App Store prices, privacy record and age checks stack up in 2026.
Lena Voss
Editor-reviewed · Affiliate links disclosed
Replika Review 2026: Age Checks, Replika 2.0 and App Store Prices
How Replika's 28 October 2026 policy rewrite, its Classic and 2.0 split, App Store prices and privacy record stack up.
By Lena Voss · Updated 30 October 2026 · 12 min read
Disclosure "SpicyRanked has no affiliate or paid relationship with Replika, and we used no comped account or vendor access. This review is written for adults 18+."
Replika is an AI companion app from Luka, Inc. in San Francisco. You chat with one AI character by text, voice and video, and it remembers details about your life over time.
It has been around since 2017 and has polished apps for iPhone and Android. The basic app is free, with paid plans and in app currency sold through Apple and Google. On 28 October 2026 Replika rewrote its Terms of Service and Privacy Policy, adding age checks and naming a second version of the app called Replika 2.0.
We rate Replika 6.5/10, Conditional. The new policies are clearer on age checks, data retention and advertising partners, but Italy fined its maker 5 million euros in 2025, the age checks are unproven, and prices are still shown only in the app.
Quick Verdict
Replika is one of the longest running AI companion apps, with good memory features, voice and video calls and polished mobile apps. Its October 2026 rewrite improves disclosure, but the privacy record and the unclear Replika 2.0 plans keep it at 6.5/10. It suits adults who want a friendly companion and are careful about what they share.
Replika at a Glance
Item | Details |
|---|---|
SpicyRanked score | 6.5/10, Conditional |
Best for | Adults who want a friendly AI companion with memory and calls, and who share personal details with care |
Not ideal for | Anyone who needs strong privacy guarantees or clear prices before signing up |
Company | Luka, Inc., San Francisco, California |
Around since | 2017, according to its App Store listing |
Free plan | Yes, with limited access |
Paid plans | Pro, Ultra and Platinum in the Help Center, priced in the app and in the app stores |
US App Store prices | $7.99 to $89.99 for listed subscriptions on 30 October 2026 |
Versions | Classic Replika and Replika 2.0, both named in the 28 October 2026 Terms |
Age rule | 18+ under the Terms, 18+ on the App Store, rated Teen on Google Play |
App ratings | 4.4 from 228K ratings on the US App Store, 4.2 from 525K reviews on Google Play |
Regulator action | 5 million euro fine from Italy's data protection authority, April 2025 |
What Changed in Late 2026
Updated 30 October 2026.
Replika rewrote its legal pages on 28 October 2026 and now names two versions of the app. We sort what changed into three labels. Brand claim means Replika says it about its own practice and we could not watch it happen. Observed means we read it on a Replika page, a store listing or in a side by side comparison of old and new documents. Not verified means we could not confirm it from a Replika source.
What did Replika change on 28 October 2026?
Replika updated both its Terms of Service and its Privacy Policy on 28 October 2026. The new text adds age checks that can use a selfie or an ID document, sets chat retention periods, names advertising partners and describes two versions of the app. We compared both documents with the 30 March and 27 May 2026 versions our last update used.
Area | What the 28 October 2026 text says | Label |
|---|---|---|
Age check wording | The Privacy Policy says Replika may run an age estimation or verification check where the law requires it or where it doubts the age you gave. The Terms add a ban on trying to get around age assurance measures. The March Terms and May Privacy Policy had no such wording. | Observed |
How a selfie or ID check works | Where possible the selfie is analysed on your device. Otherwise it goes to Incode Technologies, Replika's verification provider. Replika says it receives only an age band and a timestamp, and that the image data is destroyed straight away and within 24 hours. | Brand claim |
Birth date fixes | A Help Center article updated on 28 October says a wrong birth date can be corrected within 24 to 48 hours. After that, Replika asks you to confirm your age before avatar chats resume. | Brand claim |
Chat retention | While your account is open, text chats are kept for 24 months and photos, videos and voice messages for 12 months. Media you saved to memories, diary or profile stays while the account exists. Profile data is deleted within 60 days of account deletion. | Brand claim |
Inactive accounts | An account that has never paid and has been unused for 12 months may be deleted. Replika says it will email a warning at least 60 days ahead where it can. Accounts with any purchase are kept. | Brand claim |
Advertising partners | Meta, Google and the measurement partner AppsFlyer are now named. Replika says they get limited device, install and purchase data, not your chats. The policy adds that for US state residents this may count as a sale or sharing of data, and that it honours Global Privacy Control signals. | Observed |
AI reminders | The Terms say the chatbot will admit it is an AI when asked, and that the service shows periodic reminders. | Brand claim |
Plan names | The March Terms listed Pro, Ultra and Platinum with features. The new Terms drop those lists and say plans, prices and allowances are whatever the checkout screen shows, and can vary by version, platform and country. | Observed |
Virtual currency | The Terms name Suns and Zaps as examples of virtual currency. The Help Center still describes Coins and Gems, and no page explains how they relate. | Observed |
Arbitration | Binding arbitration and the class action waiver stay. The Terms now add a 30 day right to opt out in writing and a set process for 25 or more similar claims. | Observed |
The arbitration opt out matters if you already use Replika. For existing users the 30 days run from when the section was first posted, which points to late November 2026. We did not confirm the exact start date, so check the Terms before relying on it.
One link is worth noting. Italy's regulator criticised Replika in 2025 because users could edit their birth date. The new Help Center text now ties a late birth date change to an age confirmation. That fits the direction of the new rules, but Replika does not say it is a response to the regulator.
How is Replika 2.0 different from Classic?
Replika's Terms now say it offers more than one generation of the app, the classic experience and Replika 2.0, and that features, avatars, memory systems and models differ between them. Replika does not publish a side by side comparison anywhere we could read. This part sticks to what its own pages say.
Topic | What we found | Label |
|---|---|---|
Two versions named | The Terms name classic Replika and Replika 2.0 and say not every feature exists in every version, platform or country. The homepage says the app was rebuilt from the ground up and links a legacy web app. A manifesto dated 15 May 2026 calls the update the biggest Replika has shipped. | Observed |
Moving between versions | The Terms say Replika will make reasonable efforts to carry over account data, but looks, features and behaviour may differ and some avatar looks, voices or legacy features may not carry over. Migration alone does not change your plan. | Brand claim |
Switching plans | The Terms say that when you buy a plan for another version, the checkout or migration screen should show the price, any credit for unused time and any period for returning to your old plan. | Brand claim |
Lifetime plans | The Terms say a lifetime plan gives perpetual access to the plan you bought, not to every current or future version. The Help Center page on Ultra still says lifetime holders get Ultra automatically. The two texts do not say how that applies to 2.0. | Observed |
App Store notes | The listing describes proactive suggestions, app integrations, internet access, image generation and avatar customisation. Version 12.5.0 appeared about two days before our check, with notes about rebuilding part of the app. | Observed |
Help Center coverage | None of the 95 English Help Center articles we read mentions Replika 2.0, Classic, migration or age verification screens. | Observed |
Replika's blog has no post since June 2023, so the legal pages, Help Center and store notes are the only official record we could find.
What could we not confirm about Replika 2.0?
Several claims about Replika 2.0 circulate online but do not appear on Replika's site, policies, Help Center or blog. We list them so you can weigh them. All of them are not verified.
Report | Where it comes from | Label |
|---|---|---|
Migration is optional and rolled out in stages through 2026 | Community posts and third party write ups | Not verified |
A short window of about a week to go back to Classic, with different rules for lifetime owners | Community posts and third party write ups | Not verified |
Replika 2.0 is sold as Plus and Max with no free tier, at yearly prices reported in the $80 to $90 range in the US | A subreddit post and a price tracker | Not verified |
Old avatars do not carry over and you choose a new look | User reports | Not verified |
Whether the age check applies to every user, in every country, and what the screens look like | We did not create an account | Not verified |
The Help Center says chatting with Replika will always be free, and the App Store list showed no Plus or Max plan. Until Replika publishes a plan page for 2.0, treat any price you see outside the app as a rumour.
How We Reviewed Replika
For this 30 October 2026 update we read Replika's public pages without logging in. These were the homepage, the Terms of Service and Privacy Policy dated 28 October 2026, the Help Center and its 95 English articles, the manifesto and the blog.
We also compared the new Terms and Privacy Policy with archived copies of the 30 March 2026 Terms and 27 May 2026 Privacy Policy. We read the US App Store and Google Play listings and Italy's data protection authority press release. Replika's own pricing page returned a not found error.
We did not create an account, pay for a plan, chat with a Replika or contact the company for this update. That means we have not seen the new age check screens or Replika 2.0 in use. Every fact about the rewrite comes from Replika's own documents, listings and Help Center.
What Is Replika?
Replika is an AI companion. You create one character, give it a name and look, and talk to it about your day, your plans and anything on your mind. Its App Store listing describes text chat, voice calls and video calls.
The listing also mentions memory of your people, plans and goals, check ins, internet access, image generation and app integrations. Replika is listed in the Health and Fitness category on the App Store.
Replika's homepage counter still showed 42,160,934 users worldwide on 30 October 2026, the same figure as on 3 October. That is the company's own number and we could not verify it.
How Does Replika Work?
You download the app or use the web version, create an account and customise your Replika's avatar. Then you chat by text, or start a voice or video call. Replika keeps track of facts you share and can bring them up later.
Memory
Memory is Replika's main selling point. The app says it remembers your people, plans and goals so you do not have to repeat yourself. The Help Center says Ultra adds the option to save messages to memory and see which memories are used in a conversation.
Relationship Settings
Replika can be set up as a friend or a partner. The Help Center lists relationship status as a Pro feature, along with selfies, image generation, voice messages, background calls and premium voices.
The October 2026 Terms add that the chatbot will admit it is an AI when asked and that the service shows periodic reminders. Replika also bans content that sexualises anyone under 18, including fictional characters.
How Much Does Replika Cost?
Replika does not publish prices on its website. Its pricing page returned a not found error on 30 October 2026, and the Terms and Help Center say prices appear on the in app subscription screens and in the app stores.
The table below lists the in app purchases Apple showed for Replika on the US App Store on 30 October 2026. They match what we saw on 3 October. Apple does not say which tier each subscription belongs to, except Platinum, and none of the labels says Plus or Max.
Item on the US App Store | Price listed on 30 Oct 2026 |
|---|---|
Monthly subscriptions | $7.99 and $14.99 |
Yearly or annual subscriptions | $49.99, $49.99 and $69.99 |
Replika Platinum | $89.99 |
Gem packs | $0.99, $5.99, $14.99 and $19.99 |
Prices can change and may differ by country and store. Check the subscription screen in the app before you pay.
What Each Plan Adds
The Help Center says chatting with Replika will always be free. The Terms say Replika can change free limits at any time and deny free use at its discretion. We found no free trial mentioned in the Help Center.
Pro adds relationship status, selfies, image generation, voice messages, background calls and premium voices. Ultra adds smarter conversations, more emotional expression, daily self reflection messages and saved memories, and it is sold as an annual plan.
Platinum adds real time video recognition, Training mode of up to 100 times a week, Read Replika's mind for up to 50 messages a week and up to 10 selfie videos. The Help Center still uses these tier names, although the Terms no longer list them.
Lifetime, Cancelling and Refunds
The Help Center says people who already have a Lifetime subscription get Ultra automatically. The Terms say a lifetime plan keeps the plan you bought, not every later version or product. The US App Store list we checked showed no Lifetime purchase.
Subscriptions renew automatically. Deleting the app does not cancel a subscription, and you cancel through the store you paid with before the next billing date. For web subscriptions the Terms say you can cancel from the subscription page linked in your account settings.
The Help Center says all purchases are final and it cannot refund time already used or time left on a plan. The Terms add a 14 day right of withdrawal for EU and UK consumers and 7 days for Brazil. App store purchases are refunded through Apple or Google.
Replika Safety and Age Checks
Replika's Terms say people under 18 may not use the service, and its Privacy Policy is written for users 18 or older. Apple lists the app as 18+, while Google Play rates it Teen with a note that discretion is advised.
The New Age Checks
The October 2026 Terms say Replika collects your age at sign up and may apply age assurance steps to keep the service adults only. If it decides a user is under 18, it says it will block access and delete the account.
The Privacy Policy explains the method. A selfie can be analysed on your device. If that is unavailable, fails or you choose another route, the selfie or an ID document goes to Incode Technologies. In the EU and UK, and in some US states, Replika says it asks for explicit consent on the verification screen first.
These are brand claims. We have not seen the screens, so we cannot say how often users are asked, whether the check can be skipped or how easy it is to get around. Replika's Terms also ban attempts to bypass the check.
The Italian Fine
In April 2025 the Garante, Italy's privacy regulator, fined Luka 5 million euros under the GDPR. The European Data Protection Board published a summary of the decision.
The Garante found that until February 2023 Luka had no legal basis identified for its data processing, had an inadequate privacy policy and had no age verification at sign up or during use, although it said minors were excluded.
Its May 2025 press release said the age verification Luka had in place at the time was still deficient in several respects. It ordered Luka to bring its processing into line with the GDPR and opened a separate inquiry into how the AI is trained.
The same press release says an appeal was pending when it was published. In February 2023 the authority had temporarily blocked Replika in Italy. We did not find a later update on the appeal.
Using Replika Safely
Replika cannot replace professional help. If you use it for emotional support, keep in touch with people you trust and seek a professional when you need one.
Replika Privacy and Data
The Privacy Policy says Replika uses third party AI language model providers to generate replies. Conversation data sent to them is de identified and minimised, and the providers are contractually barred from training their own models on it.
Small portions of messages are anonymised to train Replika's own safety algorithms and improve the chatbot. The policy says conversation content is not used or shared for marketing or advertising.
The October 2026 policy adds firm retention periods. Text chats are kept for 24 months and photos, videos and voice messages for 12 months. Age verification images are said to be destroyed within 24 hours. Financial records are kept for 10 years because of tax law, and some other data can be kept up to 10 years for legal reasons.
Replika now names Meta, Google and AppsFlyer as advertising partners and says they receive limited device and purchase data, not your chats. US state residents can opt out through the privacy choices link or a Global Privacy Control signal. The policy calls this a possible sale or sharing of data.
The policy asks you not to share sensitive data such as health details or sexual orientation, but says it will be processed if you do. You can delete your account in settings. The Help Center says all your data is then permanently erased, while the policy keeps some records for legal reasons, so the two do not say exactly the same thing.
Replika Ownership and Transparency
Replika is run by Luka, Inc., a Delaware company based in San Francisco, which names its address and an EU and UK GDPR representative. Its Terms and Privacy Policy now carry a 28 October 2026 date.
The Terms include binding arbitration and a class action waiver, with a 30 day opt out and a mass filing process. The main transparency gap is pricing. The new Terms stop listing tier features, the pricing page is down and Replika 2.0 plans are not published anywhere we could read.
Support runs through the Help Center and email. On Google Play in June 2025, Luka replied to a review saying it was working through a support backlog.
Replika Pros and Cons
What we love
Long running companion app, around since 2017
Memory of your people, plans and goals
Voice and video calls with your Replika
Polished apps for iPhone and Android
Clearer retention periods and named ad partners since 28 October 2026
Free plan to try before paying
Watch out for
Fined 5 million euros in Italy over privacy and age checks
New age checks are described but unproven
Prices only shown in the app, pricing page down
Classic versus Replika 2.0 plans are not explained publicly
Chats processed by third party AI providers
Some data kept for up to 10 years
Best Replika Alternatives
If Replika is not the right fit, these reviewed companion apps take different approaches. Check each one's age rules and prices before you pay.
For a ranked overview, start with our list of the best AI girlfriend apps.
If long term memory matters most, read our Kindroid review.
If you want companion chat with image and video generation in one place, compare it with our Kalon AI review. Kalon AI is a SpicyRanked partner, so weigh that when you compare.
If you want an AI girlfriend with images and voice and fewer content limits, see our Candy AI review.
If you mainly want open ended character chat, our CrushOn.ai review covers its filters and pricing.
Final Verdict
6.5
6.5/10
Conditional
Replika earns 6.5 out of 10 from our editorial team, which places it in our Conditional tier. It is a polished, long running AI companion with useful memory features, voice and video calls and a free plan.
The October 2026 rewrite helps. Retention periods, advertising partners and age checks are now spelled out.
We kept the score at 6.5 because Italy fined Luka 5 million euros in 2025 and found its age checks deficient, because we could not see the new checks working, and because the split between Classic and Replika 2.0 adds a pricing question Replika has not answered in public. If you want a friendly companion and accept those trade offs, Replika is still worth trying for free.
Keep sensitive details out of chats, check the subscription screen before paying and cancel through the store you paid with.
Replika Final Scorecard
Category | Score | Why |
|---|---|---|
Features | 8/10 | Memory, voice and video calls, image generation and app integrations |
User experience | 8/10 | Polished apps rated 4.4 on the App Store and 4.2 on Google Play |
Value | 7/10 | Free plan and annual options, but tier prices are hard to compare |
Safety | 5/10 | 18+ under the Terms and new age checks, but a regulator found earlier checks deficient |
Privacy | 5/10 | Chats not used for ads and clearer retention, but a GDPR fine and third party AI processing |
Transparency | 7/10 | Dated policies and named ad partners, but no public prices and no Replika 2.0 plan page |
Support | 6/10 | Help Center and email, with a support backlog acknowledged in 2025 |
Trust and accountability | 6/10 | Named company since 2017, but a 2023 block and a 2025 fine in Italy |
Overall | 6.5/10 | Average of the eight categories |
Frequently Asked Questions
Replika's Privacy Policy says it may. A selfie is analysed on your device where possible, otherwise it goes to Incode Technologies, and Replika says it keeps only an age band and a timestamp. We have not seen the screens, so who gets asked and when is not verified.
Replika's Terms say the two generations differ in features, avatars, memory systems and models, and that some avatar looks or legacy features may not carry over. Replika has not published a comparison or a 2.0 plan page, so prices and migration rules reported elsewhere are not verified.
Replika is a legitimate app from Luka, Inc., but treat it with care. Italy fined Luka 5 million euros in 2025 over privacy failures and deficient age checks. The new age checks are a step forward on paper. Avoid sharing sensitive details in chats.
Replika shows prices only in the app. On the US App Store on 30 October 2026, monthly subscriptions were listed at $7.99 and $14.99, yearly ones at $49.99 to $69.99 and Replika Platinum at $89.99. Gem packs ran from $0.99 to $19.99.
Pro adds relationship status, selfies, voice messages and background calls. Ultra adds smarter conversations, self reflections and saved memories. Platinum adds real time video recognition, Training mode and selfie videos. The Terms no longer list these tiers, but the Help Center still does.
We could not confirm it. The Help Center says existing Lifetime subscribers get Ultra automatically, the Terms say lifetime plans cover the plan you bought and not every future version, and the US App Store list we checked on 30 October 2026 showed no Lifetime purchase.
Replika's October 2026 Privacy Policy says it keeps text chats for 24 months and photos, videos and voice messages for 12 months while your account is open. Media saved to memories, diary or profile stays while the account exists. Profile data is deleted within 60 days of account deletion.
Last reviewed 30 October 2026
Written by
Lena Voss
Lena Voss reviews adult dating, cam, and platform sites for SpicyRanked. Her goal is simple: help you decide if a site is worth paying for before you hand over your card. She reads the billing terms and cancellation policy first, because that is where these platforms hide the costs. Her reviews cover the things that matter most, real prices, pushy upsells, whether the user numbers are honest, and how each site protects your privacy. When a platform is good, she says so. When it is not, she tells you plainly. No hype, just a clear answer you can trust.
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